Bil always cracks me up. His vibe, persona, and cadence on stage just make me laugh. And this bit is so spot on and hilariously phrased.
Adam Hunter is a great joke writer, and an unapologetic guy's guy. He packs more punchlines into a bit than anyone and his punchlines are very clever.
Owen has a very blunt, tell it like it is style that cuts right to the chase. Great economy of words and this bit is just so spot on, as many of the best bits are.
Sometimes however you don't need to relate to a bit at all to find it hilarious. Callen's material is so surreal and absurd that it always cracks me up. But it still has to be based in truth, otherwise it would not connect. His bits do.
Making fun of advertising is something I love to do in my act because it's often so bad if you look at it right. In this bit Hannibal catches a great one.